Leadership Team

Experienced. Collaborative.
Mission-Focused.

Echelon Health's leadership team brings decades of healthcare IT leadership earned at the intersection of clinical operations, federal programs, and healthcare technology strategy. We lead with service — and measure success by the impact our clients achieve.

Our Leadership Philosophy

We are trusted advisors who work alongside our clients — humble about what we don't know, confident in what we do, and relentless in our pursuit of mission impact.

Principal Leadership

W.B. 'Mitch' Mitchell, Founder & Managing Principal, Echelon Health
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25+ Years Healthcare IT & Federal

W.B. "Mitch" Mitchell

Founder

Founder & Managing Principal — Federal & Commercial Practice

Agentic AI · DHA · VA · CMS · HHS · Federal Market Strategy · Go-To-Market · Digital Health

Mitch Mitchell is the founder of Echelon Health and one of the most experienced growth and strategy executives working at the intersection of federal healthcare, clinical AI, and digital transformation. With 25+ years building healthcare technology businesses from inception to national scale — across venture-backed startups, Fortune 500 enterprises, and federal programs — he brings a rare combination of operational credibility, strategic depth, and mission-centered leadership to every engagement.

Mitch has spent his career doing the work that Echelon Health now advises on. As Chief Growth Officer at Hippocratic AI, he built the federal government business unit from scratch for the $3.5 billion leader in agentic clinical AI, establishing pipeline, partnerships, and compliance infrastructure for programs spanning CMS, DHA, VA, and HHS. At Amwell, as Group Vice President of Government Solutions, he led the strategy and execution of the $180M contract that powered My Military Health — the Defense Health Agency's digital-first care platform — increasing telehealth utilization across Military Treatment Facilities by over 930%, and earning the FedHealthIT Innovation Award. Over 16 years at Change Healthcare, RelayHealth, and McKesson, he rose to National Vice President of Federal Solutions, securing the company's largest DoD engagement and earning McKesson's President's Club recognition for a decade straight.

Mitch founded the original Echelon Health consulting practice in 2001, advising Partners HealthCare on digital health strategy and consumer engagement — before the term "digital health" existed. His career has been defined by a consistent pattern: entering markets early, building organizations from the ground up, and delivering results that others said couldn't be achieved. His perspective is that of someone who has sat across the table from federal CIOs, program executives, and congressional staffers — who understands the procurement realities, stakeholder dynamics, and mission stakes that make federal healthcare transformation so difficult, and so consequential.

Education

University of Pennsylvania — The Wharton School

Executive Programs in Leadership & Innovation

Rochester Institute of Technology

BS, Marketing & Business Administration · Computer Science & Information Systems

Professional Development

U.S. Army War College

National Security Seminar

National Outdoor Leadership School

Wilderness Leadership Program · Palmer, Alaska · EMT-Certified

Agentic Clinical AI Federal Healthcare Growth VA · DHA · CMS · HHS FHIR & Interoperability FedRAMP / RMF Go-To-Market Strategy Digital Health P&L Leadership Startup to Scale
Areas of Expertise
  • Federal healthcare market strategy (VA, DHA, CMS, HHS)
  • Agentic AI & clinical technology commercialization
  • Federal acquisition, teaming & prime/sub strategy
  • Digital health go-to-market & new market entry
  • FedRAMP readiness & government cybersecurity compliance
  • Healthcare interoperability (FHIR) & data exchange
  • Venture-backed startup strategy & growth execution
  • Strategic alliance & systems integrator partnerships

Selected Career Highlights

$180M DHA Digital Health Contract 930% DHA Telehealth Utilization Increase FedHealthIT Innovation Award McKesson President's Club × 10 $3.5B AI Startup Government Unit Architect 7 Venture-Backed Startup Exits $200M+ Federal Pipeline Development
Brendan FitzGerald, Managing Principal, Echelon Health
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20+ Years Healthcare Market Intelligence

Brendan FitzGerald

Managing Principal — Market Intelligence & Strategic Growth

Market Intelligence · Competitive Strategy · Payer & Provider Markets · Value-Based Care · Digital Health

Brendan FitzGerald is a healthcare technology executive and market intelligence strategist with more than 20 years of experience advising organizations across the full breadth of the healthcare software ecosystem. Known for translating complex market dynamics into clear, actionable business strategy, he has built a distinguished career at the intersection of data-driven insight, competitive intelligence, and commercial growth — earning a reputation as one of the industry's most trusted strategic advisors.

Brendan's career reflects a deliberate arc from rigorous financial analysis to healthcare strategic leadership. He began on Wall Street as an equity research associate — an experience that instilled the metrics-driven discipline and sophisticated analytical rigor that has informed every chapter of his career since. Over the past two decades, he has held senior and executive roles at leading healthcare technology organizations including HIMSS Analytics, where he led market research and intelligence programs across the provider and health system markets; Definitive Healthcare, where he expanded market intelligence capabilities serving healthcare vendors, investors, and consultancies nationwide; Change Healthcare and Medecision, where he synthesized competitive intelligence into revenue-generating payer and care management strategy; and PointClickCare, where he applied his expertise to the post-acute and long-term care market.

A recognized thought leader and author of syndicated healthcare research, Brendan has designed and led quantitative and qualitative market research programs, competitive assessment frameworks, advisory council engagements, and customer segmentation initiatives at scale. His work has regularly been cited by, and conducted in collaboration with, Gartner, IDC, Forrester, McKinsey, and PwC — reflecting the caliber and credibility of his market expertise. At Echelon Health, he brings that depth of intelligence and strategic judgment to help clients identify emerging market opportunities, anticipate competitive threats, and make confident, insight-driven decisions.

"His ability to synthesize emerging trends, competitive signals, and market opportunity across diverse segments has made him an indispensable partner to executive leadership teams navigating an increasingly complex and rapidly evolving industry."

Market Intelligence Competitive Strategy Payer & Provider Markets Value-Based Care Digital Health Population Health Syndicated Research Advisory Councils Wall Street Analytics
Areas of Expertise
  • Healthcare market research & competitive intelligence
  • Payer, provider, hospital & ambulatory market strategy
  • Syndicated research design & publication
  • Value-based care & population health intelligence
  • Advisory council design & executive engagement
  • Digital health & telemedicine market dynamics
  • Go-to-market strategy & sales enablement
  • Financial & metrics-driven investment analysis

Career — Select Organizations

HIMSS Analytics Definitive Healthcare Change Healthcare Medecision PointClickCare Smart Healthcare Alliance Gartner · IDC · Forrester · McKinsey · PwC collaborations
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[Principal Name]

Principal — Digital Health & Innovation Practice

Digital Health Strategy · Go-To-Market · Healthcare Innovation · Venture Advisory

A healthcare innovation strategist with deep expertise bridging the commercial digital health ecosystem and the federal healthcare marketplace — helping innovative organizations navigate both worlds to achieve meaningful market impact.

This principal brings a unique perspective shaped by more than 15 years working at the intersection of healthcare IT, venture-backed digital health, and federal health innovation programs. Having led go-to-market strategy for multiple successful healthcare technology companies and advised HHS and CMS on digital health program design, this leader understands both the commercial and mission-driven dimensions of healthcare innovation.

Passionate about expanding access to high-quality healthcare through technology, this principal is especially focused on rural healthcare innovation, health equity technology, and responsible AI adoption for underserved populations.

Digital Health Strategy Go-To-Market Healthcare Innovation Federal Health Programs Venture Advisory Health Equity
Areas of Expertise
  • Digital health commercialization and market entry strategy
  • Federal and commercial healthcare market navigation
  • Healthcare AI startup advisory and scaling strategy
  • Rural health innovation and health equity technology strategy

Additional Leadership

Echelon Health is actively building a team of distinguished healthcare transformation leaders. Biographies for additional principals will be added as the firm grows.

Interested in joining Echelon Health? Connect with us →

Work With Our Team

Experienced Partners,
Directly Engaged

At Echelon Health, our senior principals are involved in every engagement — not as sponsors, but as active, accountable strategic partners. Experience the difference directly.